Selected work
Brand design,
from brief to
what shipped
In a world of robots, this one has a heart.
ZEISS
Fifteen years and more than a hundred projects, working straight with the client rather than through an agency. Surgeon education summits, anatomical illustration, clinical study material, animation — and the wrap on a truck that hauls a laser suite to your practice.
Read the case
Northwell Health
Northwell had a mobile thrift shop concept and a retired workforce-safety RV. Two months later it was Off the Rack — wrapped end to end, fitted out as a colour-coded shop inside, and touring Northwell hospitals so staff and their families can take home donated clothes, shoes and household goods.
Read the case
Citizens
Citizens won lead sponsorship of the TCS New York City Marathon and needed to announce it across the whole city — lockups, a :30 spot for subway, bus, taxi and billboard, vehicle wraps, race program print, and the Team Citizens singlet. I designed the singlet, then ran the marathon in it in 3:19.
Read the case
Verra Mobility
Three years running creative for a road safety technology company, selling camera systems to cities on one side and explaining those same cameras to the drivers living with them on the other. Sell sheets, municipal campaigns, camera maps, statutory explainers.
Read the case
PepsiCo
Four briefs in a single year: co-branded DSquared2 packaging for a Pepsi Super Bowl party, a skate-hardware storefront on Amazon, a tiered summer activation, and a licensed merchandise program for the UEFA Champions League.
Read the case
Ragged Cuts
This one came organically, through the running community rather than a pitch. Original artwork for laser-cut wooden race awards — over fifty events so far, from trail ultras and backyard ultras to triathlons and one 223-mile thru-hike. Designing for a laser instead of a press changes every habit a graphic designer has.
Read the case
WhistlePig Whiskey
Friends from high school went to work on the farm in Shoreham, Vermont, and eventually introduced me to the marketing team. Every so often a new expression comes out and I get the call — core range, Boss Hog editions, Farmstock, seasonal. It all feeds a grid that’s past 234K followers on 231 posts.
Read the case
Pure Protein
A full year of social content for BBDO — four content pillars, commissioned shoots across photography, styling and talent, and 100+ assets delivered to four platforms. Engagement went up 18%.
Read the case
SAI360
Nearly a hundred technical illustrations explaining how a governance, risk and compliance platform actually works. Drawn as a system rather than screenshotted, so the artwork outlives every release and every customer’s configuration.
Read the case
Mizone DANONE
Danone called over Chinese New Year, when almost nobody else was working, and needed key visuals immediately. One fixed claim — 455mg a bottle — pushed six directions at once, plus a flavour system and an athlete series built to help decide who they’d sign.
Read the case
Organic Doctor
“Find beauty everywhere” — a multi-year platform for a CVS-exclusive organic beauty line, spanning a full photo shoot, a contest series, social, print, web and wild posting. Sales up 7%.
Read the case
Daniel Gale Sotheby’s
“Centered on You” — a modular advisor marketing kit spanning social, transit screens and a booking app, built so every branch and every advisor gets their own version without anyone reopening the source file.
Read the case
About
Background
An award-winning designer and creative innovator with 20+ years of experience creating bold, meaningful work for brands, agencies, and organizations—including Apple and Nike. I bring a deep design practice together with an ever-evolving command of AI, using emerging technology as a creative force to push ideas, craft, and execution into new territory. Having collaborated with 50+ clients and agencies, I specialize in helping ambitious brands and teams turn complex challenges into distinctive, forward-thinking creative work. I’m excited by what’s next—and by the possibilities that emerge when design, technology, and imagination collide.