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SQUARE & SAP BUSINESS ONE - (Sapphire Conference)
SAP hosts a 10,000+ attendee conference every year to showcase its latest technologies. This project in particular focused on the strong partnership it has with Square, and more specifically within small businesses. Square is a checkout hardware and software that provides front end solutions for checking out at POS. As SAP is more focused on the back end software. Data, analytics, merchandising, you name it.
SERVICES PROVIDED
Content
Creative
Promotion
Social Media / Influencer
10,000+
Attendees
15,000+
”Transactions” Made
OBJECTIVES
Create an Square and SAP experience that showcases how both work in a small business environment (Small - Large Business Expo)
SOLUTIONS
We created Front and Back end experience areas that drive traffic to one another. Each showing how Square and SAP work together effectively and efficiently in a retail environment by providing an easy to understand presentation (SAP) and actual POS checkout at all Square footprints. Fun, simple, and most importantly memorable to those looking to start their own business.
SAP FOOTPRINT (4x4’): This are provided the how to’s on setting up your retail store from a Back end perspective. This are (not shown in my renderings) was a simple 4x4’ footprint that had a monitor, and a small business partner product. Where a BA would give a small 2 minute presentation, in which consumers/small business owners receive a card, to use at the Square retail footprint.
SQUARE FOOTPRINT (13x10’): Provides small retail footprint. SAP branded materials could be purchased once you’ve experience the SAP footprint (which provides gift cards to use at the Square footprints)