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As Organic Doctor’s integrated Creative Director, I helped bring the brand to market in the US with a phased rollout strategy, initially focusing on brand creative, social media and influencer efforts.
I developed the overall brand creative campaign #FindBeauty, and executed a strategic social media launch campaign.
Content
Creative
Promotion
Social Media / Influencer
Sponsorship / Partnership
10,500
new followers
535,000
social engagements
Introduce the Organic Doctor brand to the U.S. market, focusing on women 18-44 who are conscious about what they put in and on their bodies.
Increase brand awareness/recognition
Drive brand/product discovery and social sharing
Break through the static and competitive messaging on social to gain share of market
Build a community that spark social buzz/conversation around clean beauty & mindful living by establishing #FindBeauty, a target-right strategic social campaign.
Produce and deploy compelling social content around the #FindBeauty campaign
Identified and manage 7 relevant influencers in the category