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Healthysexuals.com was a site we drove consumers to. to "Talk" during our Healthysexual activation. Gilead/Truvada's drug, which is 99% effective against the HIV/AIDS Virus is not something people are comfortable in discussing. Especially in the public eye.
We overcame that challenge tenfold creating both OOH Activation, as well as this landing page.
"Let's Talk"