1
2
3
4
5
6
7
8
9
10
On behalf of the Icelandic craft beer brand, I teamed up with Einstök Brewery developing, administering and promoting a national consumer beverage. Ultimately, sending a winner to experience Iceland with a friend, in Viking style.
21K+
entries
13K+
new followers
1800+
email opt-ins
Create a highly engaging social media sweepstakes that encourages follower growth on both Facebook and Instagram, and garners at least 15K total entries.
Developed the Icelandic Adventure Six-Pack Getaway, sending a winner and friend on an unforgettable experience in Iceland.
Executed via Facebook
Created the promotion identity
Weekly creative content for social media platforms (images and GIFs)
Data collection
Planned and managed paid social media buyouts