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Austrian Airlines and the Vienna Tourist Board wanted to celebrate the launch of their direct route from LA to Vienna.
So I brought the glamour of Vienna to a once- in-a-lifetime venue in the Hollywood Hills for a influencer event. A viennese double-decker bus with an orchestra playing on top drove PR mentions and consumer buzz.
Content
Creative
Experiential
Promotion
Social Media / Influencer
Sponsorship / Partnership
300
VIP event attendees
1M+
stunt impressions
~300M
influencer impressions
Celebrate and drive awareness around Austrian Airlines’ new direct route from LA to Vienna
Highlight the airline’s charming attributes, personal touch, and industry leading service
Produced a Viennese themed celebration at a Beverly Hills mansion
Guests consisted of travel industry members
Influencers posted directly from the event
Austrian performances (Waltz dancers, violinists, orchestra)
Viennese Catering
Toured a branded double-decker bus through LA with a Viennese orchestra playing on top
Ribbon-cutting event at LAX gate for the inaugural flight.
Viennese Passport (Used at Bel-Air Mansion)
Bel-Air Mansion (Dessert Station)
Bel-Air Mansion (Vienna Movie Theatre)
Bel-Air Mansion (Entrance)
Bel-Air Mansion (Wine Station)
Bel-Air Mansion (At Night)
Bel-Air Mansion (In Daytime)
Double Decker Orchestra Bus