Healthysexual Tour (Gilead/Truvada)

We created a national, 20+ market experiential program that provided an educational and entertaining way for Gilead to engage with potential consumers in key markets around their prevention messaging.

The main elements of the 3-part interactive experience, were a social media photo booth, hosted game show, and a video story booth to capture content.

SERVICES PROVIDED

Content

Creative

Digital / Mobile

Experiential

LGBT, Diversity & Cause Marketing

Promotion

Social Media / Influencer

Sponsorship / Partnership

 

41
events

1.5M+
URL impressions

5300+
photos taken

70K+
consumer engagements

135K+
premium items distributed

 

OBJECTIVES

Launch the Healthysexual brand into the community in a big way

Create a booth experience that cuts through the clutter and noise of Pride events

Entertain and educate attendees on sexual health

 

SOLUTIONS

Created and implemented a 3-part interactive experience

Photo booth to drive social sharing

Trivia gameshow to entertain while educating on sexual health

Story booth to capture content from the POV of real people

Negotiated and managed 40 Pride sponsorships