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We created a national, 20+ market experiential program that provided an educational and entertaining way for Gilead to engage with potential consumers in key markets around their prevention messaging.
The main elements of the 3-part interactive experience, were a social media photo booth, hosted game show, and a video story booth to capture content.
LGBT, Diversity & Cause Marketing
41
events
1.5M+
URL impressions
5300+
photos taken
70K+
consumer engagements
135K+
premium items distributed
Launch the Healthysexual brand into the community in a big way
Create a booth experience that cuts through the clutter and noise of Pride events
Entertain and educate attendees on sexual health
Created and implemented a 3-part interactive experience
Photo booth to drive social sharing
Trivia gameshow to entertain while educating on sexual health
Story booth to capture content from the POV of real people
Negotiated and managed 40 Pride sponsorships